Rudbeckia White Swan

Rudbeckia White Swan, also known as Coneflower White Swan and Echinacea White Swan is a beautiful herbaceous perennial with white flowers and a yellow centre. Like its relatives, it makes a great cut flower and has excellent vase life.
A member of the Family Asteraceae and the Genus Echinacea, the Genus Echinacea are erect, clump formers which grow from rhizomatous root structures. Echinacea are a group of hardy perennials that originated in the prairies of eastern North America, though they are sparsely found there now.  They were well-known to native American tribes for their medicinal value. They typically have simple or pinnately lobed leaf habits and long stalked conical daisy flowers. They are known for their attractiveness to butterflies, pollinators and wildlife. Their flowers emit a honey scent which along with their pollen are a particular favourite of honeybees. If you cut their blooms as they complete flowering (deadheading), it will extend their bloom time well into autumn.
The Echinacea White Swan is of a shorter stature perennial than its relatives. It has solitary white flowers with dull, yellow disks in their centre. The unique drooping flower habit stands out beautifully among any of its neighbouring plants.  As they mature, the leaves almost clasp the erect stems on with they are borne.   
The best locations to grow your Rudbeckia White Swan include flower borders and beds; as a cut flower garden in cottage and informal gardens; in a wildflower mix set in a meadow type location; or as a prairie planting. Rudbeckia White Swan are a great choice to fill in a darker area of your perennial garden. They are also a good choice in containers or in the middle of herbaceous borders.  When planted along with the daisy, they will carry the white accent on after the Leucanthemum is finished.
The Echinacea White Swan is hardy to Zone H5 in Ireland and the UK. For best results, provide them with fertile and well-drained soil in full sun.  Soils can range from sand to loam to chalk, and its pH range can be slightly acid, slightly alkaline, or near neutral 7.0. Aspects should be south facing to east facing to west facing in order of preference.  They can handle exposure, or can grow in a sheltered position as well.
In the 2-5 years of its life to full growth, the Coneflower White Swan will grow to be 0.5-1.0 metres in height and an ultimate spread of 0.1-0.5 metres.